Rose Rocket is a Trucking Management Software (TMS) focused on revolutionizing order management for SMB and enterprise trucking companies (carriers and brokers). They are building a modern, interconnected, and open TMS to replace legacy systems, such as TMW, the current behemoth in the industry. Instead of processing orders over phone/email, their platform allows users to automate manual tasks, create an audit trail, and provide real time information across the supply chain.
We've had a long-standing relationship with the founders of Rose Rocket long before we ever invested in the company as they were the ones that introduced us to Voiceflow back in 2018. After spending several years as an informal advisor to the Rose Rocket team providing strategic advice on fundraising, GTM and sales support, we were approached by the founders about a potential Seed+ investment at the start of the pandemic. Given our existing relationship, we were able to partner together on this round and earn a board seat with the company. We have been very close to the company ever since and have helped them find and close two subsequent financing rounds led by Addition and Shine Capital.