Bringing offline businesses online, known as digital transformation, is a huge opportunity. There are entire industries where the efficiencies of digital tools and workflows haven’t penetrated. That’s changing with the market today valued at $535B and anticipated to grow to $3.3T in the next decade. Out guest today is helping lead that transition in the health and wellness services space. Matt Danna is the Co-Founder and CEO of Boulevard , a vertical SaaS that describes itself as “the first and only client experience platform for appointment-based, self-care businesses.” About Matt Danna: Matt Danna is the co-founder and CEO of Boulevard , a provider of the client experience platform used by more than 25,000 professionals to power more than 2,000 salons, medspas, and other self-care businesses across the US. Prior to co-founding Boulevard in 2016, Matt was head of product for the LA-based talent agency Wasserman. His career also includes product leadership positions with Awesomeness, a multi-media platform company, and the global media company Fullscreen. Matt holds a Bachelor of Science in Information Technology and Human-Computer Interaction from the Rochester Institute of Technology. In this episode we discuss: (01:23) How Matt got into tech and startups (04:10) The opportunity they saw with Boulevard (09:52) What market validation Boulevard did (11:00) Why the founders worked for free at salons (14:37) Biggest takeaways from the pre-launch market research (16:35) How they knew their MVP was ready to launch (18:26) The early bootstrapped days of Boulevard (19:51) Early employees and financing (21:38) Leaving stealth and launching publicly (23:45) Early successes and challenges (25:51) Why they spun up their own FinTech solution (27:21) How they reacted to COVID (29:32) Scaling rapidly while sticking to their vision (30:39) Boulevard’s long-term vision Fast Favorites 🎙- Favorite Podcast: Asaassins   📰- Favorite Newsletter /Blog: SaaStr 📲- Favorite Tech Gadget: Airpods 📈- Favorite New Trend: People freaking out about AI 📚- Favorite Book: Hard things about hard things (right now) 🤔 - Favorite Life Lesson: Dont rely on luck Follow Matt Cohen and Tank Talks here! Podcast production support provided by Agentbee.ai