It’s always fun to reconnect with past guests and early success stories from our Ripple Community, and today’s guest is both, Emily Lonetto was a Tank Talks guest back when it was a small in-person event at our co-working space, The Tank. Back then she was the first leadership hire at our portfolio-company Voiceflow , now she’s the Director of Community at Webflow as well as a Venture Partner with us at Ripple Ventures. Emily has amazing perspectives on growth and community, and I hope you enjoy our conversation. About Emily Lonetto: Emily Lonetto is the Director of Community at Webflow. She is an expert marketer and growth expert that started her career at Carnivore Club, a subscription food box, and moved onto to Tilt, which was acquired by AirBnB, and then to Voiceflow. She did her undergrad at Western University. In this episode we discuss: (01:34) Emily’s journey to becoming a growth hacker and community expert (04:15) Common challenges to growth for early-stage startups (05:25) Differences between standard marketing and growth (07:04) Her experience helping grow Voiceflow (10:12) The importance of community feedback (10:56) What growth means in a startup context (14:00) How startups should think about growth marketing (15:41) Growth Marketing tactics (18:10) Emily’s Growth Marketing tech stack (21:27) Analytics and testing that you should use to track growth (23:06) Using negative feedback to help hone your offering (24:12) How Emily has evolved as a community builder across her career (27:10) Factors that can hamper a community (30:11) How the Webflow community guided her even before working there (31:55) Positives of having a strong community (34:14) Misconceptions around community for early stage founders (37:27) How growth in community is defined at Webflow (39:51) Emily’s strong contribution to the Ripple ecosystem Fast Favorites 🎙- Favorite Podcast: Reply All 📰- Favorite Newsletter/Blog: Lenny Rachitsky 📲- Favorite Tech Gadget: iPhone 14 📈-  Favorite New Trend: The comeback of emo and alternative music 📚- Favorite Book: Moonwalking with Einstein 🤔 - Favorite Life Lesson: Change is made up of dozens of small iterations Follow Matt Cohen and Tank Talks here! Podcast production support provided by Agentbee. ai