Adam currently leads the PC Health App at Shoppers Drug Mart. He is also a Venture Partner at Ripple Ventures, PLG Coach at ProductLed, and LP at GTMfund, advising and investing in companies leveraging product-led growth and user onboarding to scale revenue and retention. With over 15 years of experience in product, operations, and sales engineering, Adam has built and led teams to drive user adoption and engagement across multiple industries.
Previously, Adam was the Global Head of Technology Programs at Shopify, helping brick-and-mortar merchants adopt Shopify Point of Sale, and GM and Sr. Director of Product for Instant Pay at KOHO, where he focused on PLG and user onboarding.
Adam’s mission is to help companies build products that solve real customer problems while generating value for both users and businesses. He applies data-driven, customer-centric, and agile methodologies, sharing insights from his experiences. Passionate about PLG and user onboarding, Adam believes these strategies are key to building sustainable businesses in the digital era. Adam is also a Dad, past Founder/CEO, and Product & Ops Leader.