Marpipe is a platform that helps marketers create and test dynamic product ads (DPA) for their e-commerce businesses.
Marpipe provides features like creative automation, multivariate testing, and integration with major ad platforms to help brands generate high-performing, on-brand catalog ads.
Marpipe was an investment tracked through our data engine, and we had initially chatted in late 2020 before the team had thought about fundraising. Through interactions on various email updates that the CEO sent, we built a relationship over time and had gotten insight that they were raising. As we weren't leading deals, we were very interested in fighting for a follow-on investor allocation and were successful after sharing our value-add after investing and our network in Canada from a talent and customer perspective that they could tap into.